No doubt you’ve heard of adidas’ BOOST technology by now. It’s the extremely comfortable material that the three stripes uses to create the soles for their extremely popular Yeezy BOOST and UltraBOOST silhouettes. BOOST has single handedly made adidas relevant again among sneaker heads. But what exactly is BOOST? This video by Jacques Slade explains just that, with the help of some adidas execs.