adidas today is announced a new membership program that will reward consumers’ loyalty to the brand with access to an exclusive set of rewards. Among others, rewards of the program called ‘Creators Club’ will include early access to products, special offers and access to special events.
While adidas will make the program available to its consumers globally, consumers in the U.S. will be the first to be able to sign up for the program in stores, through adidas.com and through the adidas app beginning immediately. U.S. consumers who already have adidas.com profiles will be automatically enrolled this month. The program will become available to additional markets throughout the coming months.
Interactions with adidas, such as product purchases, attending events and participating in adidas communities will define the consumer’s level and unlock benefits and rewards in the membership program. Each of the four different levels of the program will unlock an exclusive set of rewards that will include priority access to the most coveted products, personalized training plans, special offers, events and discounts, personalized content and more. Additionally, adidas will offer special money-can’t-buy experiences to members based on their preferences and location.