Tag Archives: advertising

This is how McDonald’s ads are made

Two all-beef patties, special sauce, lettuce, cheese, pickles, onions – on a sesame seed bun Never Looked So Delicious.

Ever wonder how McDonald’s makes a Big Mac look so mouth-watering in their advertisements?  It’s a long process that requires a whole team of chefs, photographers, and food stylists dedicated to making the food look as pretty as possible.  Take a look at the GIF below showing how graphic designer Lucas Rosa create’s a McDonalds digital ad step by step.  It’s amazing to see how much editing is involved in creating such a simple advertisement.

Also, check out this video which gives you a behind the scenes look at a McDonald’s photo shoot.

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German beer ad celebrates the dad bod

https-%2F%2Fblueprint-api-production.s3.amazonaws.com%2Fuploads%2Fcard%2Fimage%2F129819%2Fbeer_belliesThis german beer ad is celebrating the the “dad bod” with this hilarious new ad campaign.

German Brewer Bergedorfer Bier created these spots which feature a series of men cradling their bellies with the tagline “Brewed with love.”

The “Brewed with love” campaign hilariously pokes fun at classic paternity portraits and were created by ad agency Jung von Matt. Check out the rest of the advertisements below.

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Images: Jung Von Matt

Twitter is now tracking every Emoji you use

Social Media finds another way to Stalk you

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According to a recent report, 74 percent of people in the U.S.  regularly use emojis. They have become a daily part of social media users’ lives and marketers are starting to take notice.   Twitter has just announced it will start using “emoji-based” targeting, which will be used to help advertisers to target consumers who tweet certain emojis.

So you might wanna think twice before you post a harmless poop emoji… you might get hit with an ad for a poo emoji pillow or perhaps some post-poo drops.

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The “Smarter Cities” Billboard Campaign from IBM

When we were kids, it was a much simpler time. Billboards were flat, and IBM made computers. Now it remains somewhat of a mystery as to what IBM does. Their commercials make it seem as though they’re seeking government contracts to rewrite traffic light algorithms and police patrol routes..? Continue reading The “Smarter Cities” Billboard Campaign from IBM

Wall Dogs Of New York – A Story Of Mural Painting In NYC (Video)

This short video tells the story of New York’s “Wall Dogs.” Wall Dogs are the artists who are responsible for the gigantic painted murals you see all over NYC’s buildings. This artistic form of advertising has been around since the 1800s and from the looks of this video it’s going to be around for several years to come. Continue reading Wall Dogs Of New York – A Story Of Mural Painting In NYC (Video)