Nike Direct is leading the future of sport retail through innovative experiences and services that unite physical and digital retail. Nike Direct serves nearly 3 billion consumers every year through the support of tens of thousands of store employees (or, as we call them, “athletes”) and through its industry-leading digital portfolio – Nike.com and a suite of apps including the Nike App, SNKRS, Nike Run Club and Nike Training Club. This is combined with more than 7,000 Nike branded stores, owned and partnered around the world.
Nike NYC is a 68,000 square foot, six-level, cross-category, premium Nike destination. Built as Nike House of Innovation 000, this redefined flagship experience represents the best of Nike global product, style and sport innovation, all centered around the sporting heartbeat of New York City. It is living retail brought to life: the most personal and responsive sport experience out there. For now, only one other Nike House of Innovation exists in the world, the Nike House of Innovation Shanghai 001, which opened last month.
From the ground up, the Nike House of Innovation is an invitation to inspire human potential, designed and crafted to bring experiential shopping journeys to floors for Men, Women and Young Athletes, the footwear obsessed and a ground floor Nike Speed Shop offering NYC favorites and curated seasonal picks to serve the local athlete, fast
Nike’s digital service offerings will also continue to evolve in Nike NYC, giving NikePlus members even more choice in their shopping journey. From new Nike App at Retail features like Nike Shop the Look and Nike Instant Checkout, to bookable appointments for NikePlus members in the new Nike Expert Studio.