Today, adidas announces the official release of FUTURECRAFT 4D sneaker, the world’s first high performance running shoe featuring midsoles crafted with light and oxygen using Digital Light Synthesis.
FUTURECRAFT 4D is a fruition of adidas FUTURECRAFT – the brand’s journey to define the future of craftsmanship through exploring new technology, design, and collaboration in order to provide the best for each athlete.
First unveiled in April 2017 as a proof of concept in limited numbers for friends and family, FUTURECRAFT 4D will launch on January 18th in the New York City area, paying tribute to the city where the partnership with CARBON was first announced, through Consortium retailers KITH, Packer, and SNS. The footwear is priced at 300 USD. For further information please visit adidas.com/futurecraft.