PUMA Unveils New LQD CELL Optic

On Thursday, July 18th, PUMA will release its latest installment in the LQD CELL collection – LQD CELL Optic. LQD CELL Optic boasts the same technological innovation as its predecessors with PUMA’s new LQD CELL stable cushioning and strikes a balance between performance technology and streetwear design.

The retro-inspired silhouette has no boundaries when it comes to gender, style or personality. The unisex shoes boast layers of dynamic colors and a sheer upper wrap for enhanced comfort, ensuring that consumers look fresh on the streets, in the gym, or anywhere they choose to rock them.

Retailing for $110, the LQD CELL Optic will be available in select retailers on PUMA.com starting this Thursday.

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