Ronnie Fieg’s love for cereal is well known. Back in 2015, he opened up KITH Treats, which served as NYC’s first ever cereal bar. Now, Fieg & his KITH brand are taking it one step further. They teamed up with Cinnamon Toast Crunch to create Cinnamon Toast Kith cereal. This limited edition cereal is a never before seen mix of Cinnamon Toast Crunch, Chocolate Toast Crunch and Cinnamon Toast Crunch Churros breakfast cereals. The cereal will be available this Saturday 4/27 at Kith Treats locations in Brooklyn, SoHo, Miami and LA.

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