adidas Introduces NYC-Inspired UltraBOOST and UltraBOOST X

Today adidas Running unveiled the latest UltraBOOST and UltraBOOST X, inspired by the bodegas of NYC. The pack features colorful uppers paying homage to the vibrant interiors and exteriors of these NYC staples.

These running shoes combine comfort and high-performance technology for a best-ever-run feeling. They have a stretchy knit upper that adapts to the changing shape of your foot as you run. Responsive midsole cushioning and a flexible outsole deliver a smooth and energized ride. The men’s UltraBOOST features a multicolor Primeknit upper complemented by a graphite midfoot cage and laces, a white BOOST midsole and black outsole. The women’s UltraBOOST X features a primarily black upper with speckled yellow and white accents. The ash green outsole and laces add an additional pop to the clean white BOOST midsole.

As part of the /// ❤ NYC campaign that was released last week, adidas Running will show the love for New York City on August 30 by giving away pairs of the latest UltraBOOST to lucky consumers around the city. Consumers can follow @adidasNYC to unlock the locations and passwords for each stop.

The adidas Running UltraBOOST and UltraBOOST X will be available starting September 4th on and select retailers for $180.

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