Jony Ive & Marc Newson’s $60,000 (RED) Mac Pro

Would you pay $40-60K for a one-of-a-kind custom computer?  Yeah, me neither.  The auction is for a good cause though, so I can’t be too mad about the price.  I want to meet the person that ends up buying this.

Apple iPad Air “Pencil” Commercial Narrated By Bryan Cranston

Apple continues to make headlines with this new iPad Air “Pencil” commercial featuring Bryan Cranston. Unfortunately there is no meth cooking or murder. The iPad looks cool though. 

The New Apple Macbook Pro With Retina Display

Along with the new iPad Air, Apple unveiled the new MacBook Pro this week. The latest and greatest MacBook Pro features Apple’s revolutionary Retina Display with a resolution of 2560 x 1600 on the 13″ model and 2880 x 1800 on the 15″. The new MacBooks also offers faster processors, longer battery life, and improved graphics. Both MacBook Pros are already available for purchase with the 13″ starting at $1,299 and the 15″ starting at $1,999. For a full breakdown of all the new features head over to the Apple website. 

Apple Introduces The iPad Air

Apple officially unveiled the latest version its iPad today – the iPad Air. The iPad Air is 20 percent thinner at 7.5mm thick and 28 percent lighter weighing just 1 pound. They were able to reduce the weight and thickness of the Air without reducing the screen size which is still a 9.7-inch Retina Display with 2048×1536 resolution. Other notable features include a 64-bit A7 processor and M7 co-processor, which Apple claims is 8 times faster than the old iPad processor. It also comes with a 5-megapixel iSight camera, front-facing FaceTime HD camera, and 10 hours of battery life. 

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Watch Apple’s New iPhone 5s Commercial (Video)

Apple debuted the first iPhone 5s commercial during last nights NFL game. The TV spot doesn’t highlight any of the phones new features, instead it focuses on its metallic Gold finish. Take a look. 

iPhone 5c Durability Test – Goes Head to Head With .50 Cal (Video)

In case you were wondering how tough the new iPhone 5c is, you need to check out this video.  It makes it through a couple of the tests, but surprisingly does not stand up to the .50 cal.  Crazy, right?

Iconic – A Photographic Tribute To Apple Innovation

Love all things Apple?  Simply just appreciate incredible design?  If yes, then this new book that pays tribute to Apple needs to be in your collection.  Order it now.

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Comparing The Speeds Of Every iPhone Ever Released

The results may leave you feeling surprised… and perhaps a bit silly for upgrading to the 5s from the 5.

Apple iPhone 5c

The iPhone 5s was not the only product Apple revealed yesterday. They also unveiled the highly anticipated iPhone 5c. The 5c version of the iPhone is a more affordable option than its counterparts. For the most part, the internal workings are the same as the 5. The main difference is the 5c’s plastic exterior. The 5c still features an A6 processor, 8MP camera, and HD FaceTime camera. The 5c will be available in 16GB ($199) and 32GB ($199) models and will come in a variety of colors.

Apple iPhone 5s

Apple unveiled the latest version of it’s smartphone today – the iPhone 5s. The 64-bit phone comes with an all new A7 processor which Apple claims will make it twice as fast as the original iPhone 5. Other features include an upgraded battery and a fancy new camera system. The iPhone 5s also comes in a few new colors including Silver, Gold, and Space grey. It is available in 16GB, 32GB, and 64GB version with a price tag of $199, $299, and $399 respectively. The iPhone 5s will be available beginning September 20th.

Apple iPhone 6 Concept by JohnnyPlaid

I usually don’t pay too much attention to iPhone concept mock-ups or designs.  This particular one was too cool to not share though.  JohnnyPlaid designed this iPhone 6 concept, and it looks pretty amazing.

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Will This Be The New, More Affordable iPhone?

There’s been rumors of an entry-level iPhone for a little while now.  Martin Hajek created these renderings based off of information that has been leaked so far.  They look dope to me, but the only bad thing is that the backs are supposedly going to be made out of plastic.  What do you guys think?

Motion Tennis ($8)

Need a great way to break your iPhone?  Just 8 dollars and one competitive match separate you from the ever-desirable shattered iPhone screen. All stupid intro jokes aside, this marks a neat introduction for Apple into the console gaming world.  If you’ve got an Apple TV and an iPhone, you can now use your phone as basically a Wii-mote and play interactive games. Motion Tennis is available in the App Store, and it’s brought to you by Rolomotion.  Very cool, but I’d need an Otterbox and wrist strap before I try serving up some aces in my living room. 

Jobs Starring Ashton Kutcher – Official Trailer (Video)

Here is the first official trailer for “Jobs” starring Ashton Kutcher as Steve Jobs. The movie follows Steve Jobs as he ascends from a college dropout into one of the most revered creative entrepreneurs of the 20th century. Looks pretty good to me. 

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