“1.24.14” – A Short Film by Apple

To celebrate Mac’s 30th birthday, this short film was shot all in one day around the world entirely on the iPhone.  Here’s to another 30 years from Apple.

Apple Celebrates 30 Years of Mac With New Video

Apple has hit 30 years of innovation when it comes to Mac and computers, and to show you a little background they released this video.  The MacBook I’m writing this with is definitely a lot different than the old school Macintosh I used in computer class in 5th grade.  It’s crazy to see how fast, and how far they’ve progressed.

Incredible Apple iWatch Concept by Todd Ham

Taking some cues from the Nike+ FuelBand, Todd Ham designed this amazing iWatch concept.  No one really knows what the upcoming iWatch from Apple will look like, but I definitely think this would be solid route to go.  Check out all the details on the concept here.

12 Free Gifts from Apple for the Holidays

Apps, music, games, videos and more.  

Apple’s New Headquarters

Apple has some big plans for their new headquarters that they plan to have built by 2016.  Right now these are just renderings, but it gives you a pretty good idea of what they’re going for.  It’s almost like they’re building their own little secluded society, which is kind of cool.

Jony Ive & Marc Newson’s $60,000 (RED) Mac Pro

Would you pay $40-60K for a one-of-a-kind custom computer?  Yeah, me neither.  The auction is for a good cause though, so I can’t be too mad about the price.  I want to meet the person that ends up buying this.

Apple iPad Air “Pencil” Commercial Narrated By Bryan Cranston

Apple continues to make headlines with this new iPad Air “Pencil” commercial featuring Bryan Cranston. Unfortunately there is no meth cooking or murder. The iPad looks cool though. 

The New Apple Macbook Pro With Retina Display

Along with the new iPad Air, Apple unveiled the new MacBook Pro this week. The latest and greatest MacBook Pro features Apple’s revolutionary Retina Display with a resolution of 2560 x 1600 on the 13″ model and 2880 x 1800 on the 15″. The new MacBooks also offers faster processors, longer battery life, and improved graphics. Both MacBook Pros are already available for purchase with the 13″ starting at $1,299 and the 15″ starting at $1,999. For a full breakdown of all the new features head over to the Apple website. 

Apple Introduces The iPad Air

Apple officially unveiled the latest version its iPad today – the iPad Air. The iPad Air is 20 percent thinner at 7.5mm thick and 28 percent lighter weighing just 1 pound. They were able to reduce the weight and thickness of the Air without reducing the screen size which is still a 9.7-inch Retina Display with 2048×1536 resolution. Other notable features include a 64-bit A7 processor and M7 co-processor, which Apple claims is 8 times faster than the old iPad processor. It also comes with a 5-megapixel iSight camera, front-facing FaceTime HD camera, and 10 hours of battery life. 


Watch Apple’s New iPhone 5s Commercial (Video)

Apple debuted the first iPhone 5s commercial during last nights NFL game. The TV spot doesn’t highlight any of the phones new features, instead it focuses on its metallic Gold finish. Take a look. 

iPhone 5c Durability Test – Goes Head to Head With .50 Cal (Video)

In case you were wondering how tough the new iPhone 5c is, you need to check out this video.  It makes it through a couple of the tests, but surprisingly does not stand up to the .50 cal.  Crazy, right?

Iconic – A Photographic Tribute To Apple Innovation

Love all things Apple?  Simply just appreciate incredible design?  If yes, then this new book that pays tribute to Apple needs to be in your collection.  Order it now.


Comparing The Speeds Of Every iPhone Ever Released

The results may leave you feeling surprised… and perhaps a bit silly for upgrading to the 5s from the 5.

Apple iPhone 5c

The iPhone 5s was not the only product Apple revealed yesterday. They also unveiled the highly anticipated iPhone 5c. The 5c version of the iPhone is a more affordable option than its counterparts. For the most part, the internal workings are the same as the 5. The main difference is the 5c’s plastic exterior. The 5c still features an A6 processor, 8MP camera, and HD FaceTime camera. The 5c will be available in 16GB ($199) and 32GB ($199) models and will come in a variety of colors.

Strawberry Lime Blue Gatorade Vagina Pumpkin

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