Kobe didn’t hold back in these new ads for his BodyArmor sports drinks, which he wrote and directed.
In the ads, we see modern sports stars like James Harden, Mike Trout and Kristaps Porzingis doing things of the past. The voice-over then asks them if they would still be doing those things today, to which the obvious answer is “no.”
The ads end with he tagline, “Thanks Gatorade. We’ll take it from here.”