Beyoncé Signed a Sneaker Deal With adidas

Beyoncé Signed a Sneaker Deal With adidas

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Beyoncé Signed a Sneaker Deal With adidas

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Today, adidas announced that it has partnered with Beyoncé on what it is calling a “multi-layered” sneaker deal. The deal reportedly will include both a sneaker and apparel line. Bey will also be serving as a creative partner for the brand. It looks like this means Beyoncé’s IVY Park brand will be produced by adidas moving forward.

The three stripes took to Instagram to announce the partnership:

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