Two anniversaries collide in the Air Max 97 OG / UNDFTD. The retailer turned brand is 15, while Nike’s Air Max 97 is, of course, 20. In celebration, the two parties combine forces for an Air Max model that neatly ties together a shared, future-focused ethos.
For its collaboration, UNDFTD gave the Air Max 97 a luxury twist — not in material, but in direct ode to Italian fashion. Just as the shoe represents two anniversaries, the conceit works two times over. First, it pays homage to a nation that championed the silhouette from the start, and second it nods to the intersection of high and low that’s been staple of streetwear for generations.
The Air Max 97 OG / UNDFTD releases in both black and white exclusively at UNDFTD on September 16. A global launch of the black colorway follows on September 21.
Nike will also be hosting a pop-up from September 16-24 at Undefeated in LA. The space will be open Mon-Sat 11-7pm, Sun 12-6pm.