With innovation and creativity at the heart of adidas’ DNA, today marks a landmark occasion for the brand which, with the launch of its first-ever laceless performance running silhouette, continues to challenge convention and once again sets new boundaries.
Inspired by running culture, and quickly becoming one of the most iconic and celebrated footwear silhouettes of the last decade, with the integration of a laceless silhouette the UltraBOOST is reimagined for pinnacle performance like never before. Innovations and advances inPrimeknit construction and yarn engineering have made laceless running a reality. Combined with an energy-returning BOOST sole, urban running creators need not feel tied down or restrained, but are now free to unleash their true greatness.
UltraBOOST Laceless will be available for $200 on adidas.com starting September 1st.