adidas & Parley Take on Coral Bleaching With Their New UltraBOOST Colorways

adidas & Parley Take on Coral Bleaching With Their New UltraBOOST Colorways

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adidas & Parley Take on Coral Bleaching With Their New UltraBOOST Colorways

Today adidas unveiled a new white Parley edition of its pinnacle running footwear models UltraBOOST, UltraBOOST X and UltraBOOST Uncaged, injecting purpose into style and performance. The partnership between adidas and Parley sees adidas’ iconic performance-led designs re-modelled using Parley Ocean Plasticβ„’.

While the Parley collection released in May was inspired by the blue color of the Oceans, the new colorway recalls the coral bleaching crisis threatening the oceans, and is also symbolic of the white flag humanity should raise in order to make peace with the oceans, to end marine plastic pollution with a collaborative approach: The Parley AIR Strategy which stands for ‘Avoiding’ the use of plastic, ‘Intercepting’ plastic waste and ‘Redesigning’ the plastic material itself.

Reusing an average of 11 plastic bottles per pair in the upper, UltraBOOST Parley, UltraBOOST X Parley and UltraBOOST Uncaged Parley also feature laces, heel webbing, heel counter, heel lining and sock liner covers made from recycled PET material. Delivering elite performance remains integral to design, meaning that the adidas Parley collection fuses superior functionality and style with a definitive purpose – to raise awareness of marine pollution and evoke positive change.

This colorway will be available starting June 8th on adidas.com/parley.

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