As adidas continues to pioneer the fusion of sports and culture, the “Silver Pack” marks two major firsts for the brand – a silver UltraBOOST sneaker and a football cleat inspired by the popular UltraBOOST silhouette. Given that this release is the first of its kind for the three stripes, adidas decided to do something different for the release.
The limited edition “Silver Pack” featuring the UltraBOOST Cleat and UltraBOOST 3.0 will be available for a limited time only on Sunday, February 5th during halftime of the Super Bowl. If you’re trying to get your hands on a pair, you can purchase them on on adidas.com. The UltraBOOST Cleat will be available for $180 and the UltraBOOST 3.0 with Silver BOOST will be available for $200.