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Nike Free Flyknit Billboard Constructed From Actual Knitting

For this marketing stunt in Shanghai, China, Nike contracted Wieden+Kennedy — (the agency behind pretty much every memorable commercial you’ve ever seen) — to construct a woven billboard displaying the new Nike Free Flyknit.

Nike is claiming the new knitted shoe has a nothing-else-like-it second skin feel. You can decide for yourself if you’re willing to invest $160 to find out.

 

 

 

source: indulgd

 

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