Clothing, Exclusive, Featured, sneakhype

You might remember our interview with Adapt Clothing a little while back.  This time we chopped it up with the owner of the upcoming brand, NV Euro, Anthony Darouiche.  Once again, we wanted to give you guys a little look into what goes on behind the scenes of clothing companies.

Hype: So to start off, what’s goin’ on?
NV Euro:  Just here grinding man.  Enjoying summer.  Smiles and memories.

Hype: How did you find yourself gettin’ into the streetwear game?
NV Euro: I mean I love fashion, and streetwear is a type of fashion where there’s no holds barred, so anything is accepted as long as its dope and orginal.  At the time brands like Crooks & Castles and T.I.T.S. were getting serious recognition, I felt like I can do better.  From there I started off with an idea, idea to designs, designs to having some gear.  I had a small amount so I would go to Kenner, which is a small city not to far from New Orleans and just sell it to friends.  Once I got good feed back on the gear,  I was like “Okay let me take some time with these designs”.  Most of my designs are based off emotions that people can relate to, so when they wear the gear it’s more like their current mood or how they’re feeling, and at the time I had a girl who broke my heart which inspired ‘Heartless’ which is NV Euro trademark like when you see Heartless you think NV.  Taking negatives and putting them into designs.  For my brand I always want to stay exclusive, I never want to be everywhere to the point when people be like ”NV getting played out everybody wearing it”.  Nah its more than streetwear its also gentlemen’s wear.  Gotta stay dope and ripe.

Hype: What are some of your inspirations for designs?
NV Euro: When I make my designs it’s what I’m feeling, it’s ME.  I go into a deep meditation where music, movies, and emotions are a big role.  There’s only a few artists that I can listen to over and over and inspiration/ideas come about, Yeezy, Jay, Drake.  The ‘Gone For Now’ summer line was all made listening to Ye’s ‘Graduation’.  Then I go to making ‘Boats-N-Hoes’ which is off Step Brothers, one of my favorite movies, hahaha.

Hype: The Forever Heartless collection, based off Yeezy’s 808 & Heartbreaks, correct?
NV Euro: You are correct, as for the theme.

Hype: What made you decide to base it off that?
NV Euro: With ‘Heartless’ I wanted to make it a mystery of collectable pieces, where it’s similar to 808′s, so simple but also a very emotional deep plot

Hype: Is that down south culture a huge part of what you guys do?
NV Euro: The south has a very pure and rich culture, but we’re trying to bring something different to the world nothing ever seen by any region.

Hype: What are some other brands/companies that you look up to?
NV Euro:  NV Euro

Hype: What are some big things you guys have coming up?
NV Euro: We got picked up by Karmaloop which is real big for the brand.  First one out of the state alll love and good karma.

Hype:  With the recent release of your new collection, what’s the response been so far?
NV Euro: At first, like any release I’m always thinking “Are people gonna like this?”, but I was confident in my work.  Since the release it’s been all blessings, a lot of love.  Many units sold from our account holders Politics Nola in Metaire, LA and Fly Times Boutique in Mobile, AL.  Also on our site www.alwaysnveuro.com, and now to be on Karmaloop.com.  Can’t wait for the future!

Hype: What do you try and do to separate your brand from the masses of other brands?
NV Euro: Just making every design count, most miss out on this.  I will never.

Hype: Any brands that you would like to work with?
NV Euro: Diamond, The Hundreds, Benny Gold and Comme des Garcons are brands I would like to work with in the future.

Hype: Thanks for your time man, good luck with every thing in the future.

Be sure to check out NV Euro’s website here.  Also, they were recently added on Karmaloop’s Kazbah store, so pick some of their gear up there.  Follow them on twitter @NVEUROCLOTHING & @Ant_NVEURO.  Look for future work with NV Euro, and let us know your feedback.