Art, News

The-only-skater-that-corporate-America-will-do-business-with-aside-from-Sean-White… Paul Rodriguez hooked up with Mountain Dew and 35 different skate shops across the country to all contribute to the Mountain Dew Green Label Art: (Skate) Shop Series contest.  Over a million votes were cast and the winning shop, Street Science (based in St. Tracy, CA) won $10K, got 15 minutes of fame, and their can is going to be used all over the country.  Honestly, I think all these cans are ill and they should just produce them all.  Granted, my (limited) business sense tells me that the manufacturing costs of setting up 35 different can-prints probably isn’t the most profitable course of action.  Regardless, props to Mountain Dew for getting involved with local shops and doing some things against the grain of the aforementioned standard corporate America practices. 

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